Campaign Objectives:The primary goals of our test campaign with Course Hero were as follows:

1. To evaluate the potential of the Course Hero brand in the target market.
2. To analyze the organic cost per mille (CPM) and viewership metrics.
3. To measure audience engagement rates.

Campaign Details:

• Organic CPM: The organic CPM for the campaign stood at an impressive $5.87. This metric indicates the cost efficiency of the campaign, ensuring the optimal use of available resources.
• Overall Campaign Views: The campaign achieved a remarkable milestone by amassing over 3 million views. This extensive reach emphasized the campaign's success in captivating a broad and diverse audience.
• Average Engagement: The campaign boasted an average engagement rate of 12.4%, indicating the level of interest and interaction generated among viewers.
• Test Campaign: This campaign was designed as a test, serving as a foundation for future marketing strategies.

Results and Impact:

1. Cost Efficiency: With an organic CPM of $5.87, the campaign demonstrated not only its effectiveness but also its remarkable cost efficiency, ensuring optimal value for the marketing budget.
2. Extensive Reach: The campaign garnered over 3 million views, signifying its ability to penetrate the target audience effectively and raise awareness about Course Hero.
3. Engagement: An average engagement rate of 12.4% underlines the campaign's success in capturing the audience's attention and generating meaningful interactions.

Lessons Learned:

• Effective Testing: Test campaigns serve as valuable opportunities to assess market potential and fine-tune future strategies.
• Optimizing Engagement: Understanding what resonates with the audience is vital for increasing engagement rates.
• Continuous Evaluation: Ongoing assessment and adaptation of strategies based on results are key to marketing success.

Conclusion:In conclusion, the test campaign with Course Hero achieved notable results in terms of cost efficiency, extensive reach, and audience engagement. It has set a strong foundation for future marketing endeavors, indicating the potential for Course Hero in the target market.

This case study exemplifies the significance of test campaigns in the world of digital marketing. With careful planning, precise metrics, and a commitment to adapt and improve, test campaigns can be instrumental in charting a path to success.

‍